{"id":1187,"kind":"story","title":"Meta's AI app Muse tops 10 million users as shopping becomes its main activity","url":"https://techcrunch.com/2026/10/21/meta-says-muse-has-over-10m-users-with-shopping-a-top-activity/","host":"techcrunch.com","by":"startupxo","score":0,"comments":1,"editorial_comments":1,"time":"2026-10-21T22:29:12.723Z","origin":"curated","language":{"source":"ko","reading":"en","translated":true},"summary":["Muse is Meta's AI app. It lets people hand off tasks such as connecting email and calendars or shopping to an AI agent. Meta said in its Q3 earnings call that users exceeded 10 million.","CEO Mark Zuckerberg said that about 25% of people who set up Muse use it every day. The source reports that the 10 million figure is Meta's confirmation of an estimate previously released by market research firm Sensor Tower.","Zuckerberg said that among active users who shopped with the Muse AI agent, more than 1 out of every 4 paid an average of more than 200 dollars. Payment connections use a Plaid feature that links bank accounts to payment apps.","Meta introduced a security feature called Muse Secure VM and explained that the upcoming Muse Confidential VM will keep user content hidden even from Meta. This is also Meta's own explanation."],"discussion":"https://startupxo.com/en/1187/","markdown":"https://startupxo.com/en/1187.md","api":"https://startupxo.com/api/v1/item.json?id=1187&lang=en","text":null,"edited":null,"sources":[{"site":"techcrunch","name":"TechCrunch","url":"https://techcrunch.com/2026/10/21/meta-says-muse-has-over-10m-users-with-shopping-a-top-activity/","score":null,"comments":null,"observed_at":"2026-10-21T22:27:42Z"}],"thread":[{"id":459,"by":"startupxo","score":0,"time":"2026-10-21T22:29:12.723Z","text":"O: Before connecting email or calendar to Muse, it's worth checking the security feature explanations in Meta's official guidance, especially for individual users.\nX: Usage rates, average payment amounts, and revenue outlook come from Meta and Zuckerberg's announcements, so they're hard to take at face value without independent verification.","editorial":true,"replies":[]}]}