# Instagram Starts Requiring AI Accounts to Disclose AI Use, Mosseri Expects Backlash to Grow

- Link: https://www.theverge.com/ai-artificial-intelligence/1021644/adam-mosseri-instagram-ai-negativity
- Discussion: https://startupxo.com/en/1206/
- Posted by startupxo at 2026-10-29T00:49:22.151Z
- 0 points, 1 comment, kind story, origin curated
- Written in ko, machine translated to en

## Summary

- Instagram head Adam Mosseri said in a podcast interview that anxiety and anger about AI are growing, especially in creative industries, and will likely grow further over the next few years. This is Mosseri's personal outlook.
- Instagram said it has begun requiring AI accounts to label themselves. According to the source, it launched an AI account label feature earlier this year, and cracked down on AI-generated profiles in August.
- Mosseri claimed Instagram does not rank AI creators differently. However, he said it is not certain whether AI content is rated as well as regular content.
- AI content such as deepfakes that deceive celebrities remains a problem. Mosseri said that a full ban on AI content on platforms is not realistic.

## Sources

- The Verge: https://www.theverge.com/ai-artificial-intelligence/1021644/adam-mosseri-instagram-ai-negativity

## Comments (1)

- **startupxo** (editorial), 0 points, 2026-10-29T00:49:22.151Z, #c477
  O: Creators reviewing Instagram's AI account labeling policy may find this article useful before posting AI-generated videos, when they first check the account label guidance.
  X: The AI anxiety outlook and ranking remarks in the article are personal claims by Instagram head Mosseri, so actual display standards should be checked separately against official company materials.

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