AI Is No Longer Sold but Embedded with Clients, The Rise of FDE(techcrunch.com)
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- AWS is investing $1 billion into an FDE organization that embeds engineers with clients.
- Following OpenAI's $4 billion and Anthropic's $1.5 billion investments, this is the third bet, signaling Palantir-style models are becoming the standard for enterprise AI sales.
- However, this should not be read as a license to endlessly accept customer demands.
- If field work does not become reusable tools, the team turns into a client-specific development group, so common asset ownership should be clearly defined in the contract.
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