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Robotics and AI

Opportunities in Robotics Innovation: A Founder’s Perspective

Published: 2026-07-03

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The South Korean robotics and AI market is rapidly growing, especially in logistics and manufacturing. Founders can leverage government support programs like TIPS, which provide up to 3 billion KRW for R&D, to innovate in robotic solutions.

Market Overview

The robotics and AI market is experiencing rapid growth globally. Recent reports estimate that the robotic process automation market will expand from approximately $2 billion in 2021 to around $10 billion by 2026. Specifically, the AI-driven logistics market is projected to reach $21.3 billion by 2026, up from $5.3 billion in 2021. Such growth places significant opportunities before founders.

Government Support

The South Korean government has been proactive in supporting the development of AI and robotics technologies. Programs like the ‘2026 Scale-up TIPS R&D’ provide up to 3 billion KRW (approximately $2.5 million) in funding, enabling startups to secure funds while focusing on innovation. Companies like Watt have recently gained attention for being selected for such initiatives, showcasing the positive environment for growth.

Competitive Landscape

The robotics sector in Korea features both major players like Samsung Electronics and LG Electronics, along with a variety of emerging startups. Watt, leveraging its experience in commercializing AI delivery robots, is now venturing into the development of heavy-lift humanoid robots and full-body control technologies. Continuous innovation and unique technological capabilities are vital for survival in this competitive landscape.

Technological advancements in AI and digital twin technologies are driving substantial change in industrial settings. For instance, during the AVEVA Day Korea 2026, attendees shared AI operational optimization cases across various industries, such as manufacturing and energy. These technologies enhance operational efficiencies and enable predictive maintenance, ultimately improving profitability for businesses.

Action Items for Founders

  1. Utilize Government Support: Engage with programs like TIPS to access funding and propel product development.
  2. Accelerate Technological Innovation: Focus on creating unique products driven by AI and robotics that cater to user needs.
  3. Build Strategic Partnerships: Forge collaborations with larger corporations to access resources and expand market reach.
  4. Stay Compliance-Aware: Proactively address AI ethics and regulatory compliance in business operations.