Find XO: Global Expansion of K-Culture: Innovation of Soap Korean Eats and Ology Group (platum.kr)
Writing language: Korean Read in the original language
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- Krit Ventures invested in the US-based Soap Korean Eats and Ology Group.
- In Korean cuisine, customers choose their own ingredients, and in medical beauty, Korean expertise is bundled into a platform.
- From the perspective of preparing for overseas business, the key point is not the popularity of Korean culture, but how the service has been changed so that local customers can easily select and use it.
- Designing the process from attracting interest to actual purchase is crucial.