- Apple's ad introducing the new smart display HomeView shows a five-person family busy with their morning routine. A lost key, a cluttered house, and an unexpected video call follow one another quickly.
- Allison Johnson, a reporter at The Verge, says parents raising children, especially parents of teenagers, relate to the ad. The article also says Jane Tuh, a reviewer at the same outlet, and Bridget Carey, an editor at CNET, posted on Threads that it resembles real mornings.
- The article cites technology analyst Benedict Evans, who questions whether HomeView actually solves the problem shown in the ad. It also includes the view that a screen placed in the middle of the kitchen may make a sudden video call even more complicated.
- The article mentions the possibility that everyone sharing one screen could reduce personal device use, but notes that it is not yet confirmed whether this effect would appear in real homes.
O: If you are a parent who looks after the family every morning and wonder whether HomeView belongs in the kitchen, it is worth checking whether a shared screen can actually handle getting ready for school and video calls.
X: According to the article, the ads look exaggerated, and it has not been verified whether personal device use actually drops in real homes, so you should not expect results based only on the ad scenes.