- A small chip placed inside a product lets a phone verify authenticity when tapped, and consumers can show proof of ownership in a dedicated app. The company said the chip was designed to fit inside products without damaging them.
- Founder Lucy Holland argued that it is better than easily copied QR codes or fixed NFC links. The chip reportedly creates a security response on every scan and has wire that detects tampering. This is the company's claim, and the source does not report any independent verification.
- The second-version chip works on metal surfaces and can be scanned through glass. The company said this chip is ready for production and can be used on jewelry, trophies, hard-surface products and glass items such as perfume bottles.
- The company raised pre-seed funding of $1.75 million and launched a consumer iOS app and a portal where brands manage product records. According to the source, brands can use these to offer benefits such as clubs, event check-ins and early access to new products.
O: You could test this technology by asking the seller of a secondhand luxury bag or perfume whether they can provide an authenticity chip or an app-based proof of ownership.
X: The chip's security and performance claims are based on explanations from the company and its founder, Holland; independent verification results are not confirmed in the original article.