- Apple HomeView is a smart display placed on a kitchen counter. It shows recipes opened on an iPhone or in Safari on HomeView focused on the ingredient list, cooking steps, and timers, and it can be controlled by voice. The source is an article that introduces this feature.
- The source points out that removing the long text, ads, and affiliate links around a recipe could reduce the ad and affiliate revenue of the author. This is the claim of the original writer and the experts quoted in the article.
- To open a recipe on HomeView, the user must first pass through the original web page, so an ad is shown at least once. However, the source explains that its exposure value is lower than when a person stays on the page while cooking.
- Amazon Echo Show has run a similar feature only on affiliate sites such as Allrecipes, and Google Nest Hub has done so by removing step-by-step recipe features in 2024. Apple claims that all recipes that use Google's search recipe format will work.
O: This is useful for a recipe blog owner worried about ad revenue when tools like HomeView skip the article body, to check the placement of their 'Go to recipe' button and paid subscription.
X: The original article says it asked Apple how HomeView would handle paid subscription recipes but received no answer, and the actual usage scale and revenue impact have not been confirmed.