Find XO: Pivoting from Stable B2B to Passion-Driven B2C (venturesquare.net)

- CEO Shin Sung-jae, who ran an advertising agency, fell in love with surfing and founded Surfholic. - The story of turning a favorite activity into a business is especially interesting where he applied his experience in customer acquisition and branding from the advertising industry. - For those starting a business as a hobby, it's worth considering how you can leverage your existing strengths in a new field. - Maintaining consistent quality every day from reservations to lessons remains a challenge that needs to be addressed separately.