Find XO: What Hyundai's HTWO Showed in Rotterdam: A Gateway for Korean Hydrogen Startups to Go Global
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Summary
- Hyundai Motor Group participated in the World Hydrogen Summit in Rotterdam with an exclusive Korean pavilion booth, unveiling the next-generation Nexo and the HTWO fuel cell system together.
- With about 10,000 attendees from over 100 countries, it was the perfect stage to promote the Nexo, which had just started sales in Europe.
- Hydrogen startups should focus on developing capabilities such as parts, operational software, and certifications that local buyers can independently purchase, rather than relying solely on the halo effect of complete vehicles.