Find XO: AI Is No Longer Sold but Embedded with Clients, The Rise of FDE (techcrunch.com)

- AWS is investing $1 billion into an FDE organization that embeds engineers with clients. - Following OpenAI's $4 billion and Anthropic's $1.5 billion investments, this is the third bet, signaling Palantir-style models are becoming the standard for enterprise AI sales. - However, this should not be read as a license to endlessly accept customer demands. - If field work does not become reusable tools, the team turns into a client-specific development group, so common asset ownership should be clearly defined in the contract.