Find XO: 'On-Device Subscription' Pricing: Meta Charges $20 a Month for Features the Device Already Did (9to5google.com)
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- Meta has added a $19.99 per month Meta One Premium subscription to its smart glasses.
- The first paid feature, Conversation Focus, runs solely within the glasses without using servers, and is free up to 3 hours per month.
- Meta is prepared to absorb backlash as a price testing cost, but small hardware teams risk losing trust in their next device with such a move.
- If adding subscriptions, it is safer to begin with areas where costs and benefits continue, such as updates or synchronization.