Find XO: Synthetic User Technology Enters New Markets (techcrunch.com)

- Synthetic user startup Simile raised $200 million, achieving a valuation of $2 billion. - This comes just five months after closing a $100 million Series A round. - In a field where capital is growing this rapidly, it is difficult for Korean teams to compete at the same level, leaving only narrow niches. - Targeting those niches starts by writing a single line about what synthetic users could replace.