Find XO: India Finally Opens Wallets on Apps, A Monetization Turning Point for Founders (techcrunch.com)

- India's app consumer spending in Q2 reached a record high of $345 million. - This is a 35% increase year-over-year, fastest among major markets, while downloads have stayed steady at about 6.3 billion per quarter since 2023. - The user base hasn't increased, but wallets have opened, with UPI payments and subscription habits as background factors. - Still, revenue per download lags far behind the US; any new entry must first have a cost-effective structure to endure the years while payment habits solidify.