Find XO: ReelShort to Make First Profit This Year, Short Dramas Now Judged by Performance (variety.com)

- MPA report forecasts ReelShort's 2026 revenue at $1.05 billion and net profit around $40 million. - It is a transition from a $12 million loss last year to the first profit, but with a thin margin of about 4%. - The profit mainly comes from decreased marketing expenses relative to revenue and conversion to web payments rather than hits. - Since the top five apps control 79% of the market, the scale barrier is high for latecomer short drama apps to follow the same path.