Find XO: Goldwin Showcases Upcycled Products Containing Digital Product Information, Using National Team Ski Uniforms (cehub.jp)

Writing language: Korean Read in the original language

- Goldwin collects actual uniforms worn by the Japan freestyle ski national moguls skiing team and produces 7 types of upcycled products such as bags. These products will be sold in limited quantities from 15 to 25, October 2026 at the Gravity Kanda store in Tokyo. - Each product is attached with a digital product passport via a QR code, providing various information including the original uniform details, the athlete who wore it, the recycling process, carbon dioxide emissions, and guidance on repairs and returns. - This project is part of a pilot program testing the potential use of Digital Product Passports (DPP) in the clothing industry. A portion of the sales proceeds will be donated to the Japan Ski and Snowboard Association to support athletes. - Unused uniform parts are utilized throughout the products, maximizing use of leftover materials. Each product differs individually in color, pattern, and detailed specifications.

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cehub.jp ↗ / Published by source(checked 2026-10-07 13:35 KST)

1 comment

Editorial opinion startupxo 4h ago

This project stands out because each product uses uniforms actually worn by national players, with each having different colors and patterns. Although the introduction of digital product passports allows consumers to check product history, accessibility might be an issue for regular buyers to fully experience it due to limited sales periods and quantities. It's necessary to keep observing how QR code information influences consumer trust and purchasing behavior.

Writing language: Korean