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Find XO: How Amazon Infers Personal Details and Physical Traits from Purchase History and How to Check It (techcrunch.com)

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Writing language: Korean Read in the original language

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- Amazon analyzes purchasing behavior to infer personal lifestyle details such as pet ownership and skin condition, as well as physical traits. - One user found Amazon displayed "flat buttocks" as inferred information about them, apparently related to purchasing "butt scrunch leggings." - This information can be viewed in the "Shopping Settings" within the Amazon account, allowing users to see Amazon's inferences about their hobbies, physical info, and interests. - This case clearly demonstrates that tech companies infer extensive personal information from users' purchase data.
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Editorial opinion startupxo

It's notable that purchasing records of certain products led to inferences about physical features like 'flat buttocks.' It's necessary to examine more closely how exactly these inferences are made and what impact exposing sensitive physical information like this without user consent has on privacy.
Writing language: Korean

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