- The source introduces Honeyjar as a tool that automates PR work such as drafting announcements, finding reporters who may cover a story, and finding speaking opportunities. The founders say their goal is to let anyone use the judgment of professional PR staff.
- According to the source, the tool can draft emails and social posts in the user's voice, but users must send and publish them themselves. The company says it will not take people out of the loop.
- CEO Michelle Mashik said the company opened a waitlist and that 10,000 people signed up within 24 hours. The source says beta testers include PR agencies such as Nextdoor, Coco Robotics, Bloomberg Beta, Mission North, and Full Picture. This is the company's own announcement.
- The source also covers reporters' concern that they already receive many PR emails, many written with AI chatbots, and that the tool could add more of them. The company says it is also training its product on the judgment of other PR professionals through Comms Lab.
You said up front that it writes press release drafts for you but leaves sending them to the user, and that stood out to me first. Still, from a reporter's point of view, one more AI-written PR email is a burden, and the original doesn't say how to reduce that. Pricing and terms of use are also missing, so it's hard to tell whether a small company should join the waitlist now. I'm curious how much time you, as a PR lead at 1, could actually save on drafting press releases.