- Muse is Meta's AI app that handles multiple tasks on behalf of users. According to the source, 10.2 million of the 10.9 million total downloads in the 40 days after the September launch came from the US.
- According to market analysis firm Sensor Tower, the 7-day retention rate for US users was 30%, and the 14-day retention rate was 23%. Over the same period, average retention for competing AI apps including ChatGPT, Claude and Grok was 19% and 16%, respectively.
- According to Sensor Tower, Meta spent 39% of its October advertising spend promoting Muse. In September, it was 23%. The source also says Meta promoted the app through its other apps.
- Sensor Tower said ChatGPT had about 15 million global downloads over the same 40 days. However, Muse is currently available only in the US and Canada, so the source also notes that a direct comparison is not fair.
O: A planner who wants to check the App Store ranking along with day 7 and day 14 retention before installing a new AI app will find this useful when comparing it with competing apps.
X: The download, retention, and ad spend figures come from Sensor Tower, not Meta. Because Muse is only available in the United States and Canada, it is hard to compare directly with ChatGPT.