- Bose announced it has acquired Skullcandy, the earbud and headphone brand. The aim is to bring Bose technology to more people. Details such as the purchase price were not disclosed.
- Skullcandy will remain a separate brand and belongs to Bose's premium consumer audio division. Its headquarters stays in Park City, Utah, USA, where the company was founded.
- According to the source, Skullcandy has already released headphones and earbuds that use Bose's spatial audio and noise cancellation technology. Through this brand, Bose plans to expand its contact with consumers beyond frequent travelers.
- The source explains that Skullcandy's design and its ties to snowboarding and skateboarding athletes serve as a path to meet new consumers. This is the company's own explanation, and actual results are not confirmed in the source.
O: This is worth a look for anyone choosing between Skullcandy headphones or earbuds and comparing Bose products and noise cancelling specs side by side.
X: The acquisition amount, prices, and future product plans are not mentioned in the source, and the praise for noise cancelling being excellent is the reporter's judgment, so it should be checked directly.