Find XO: South Korea's Tourism Balance Returns to Surplus After 11 Years (mk.co.kr)

- In March 2026, South Korea's tourism balance turned to a surplus of 387.5 billion won. - After 11 consecutive years of deficits, this trend has reversed for the first time, with medical and wellness tourism filling the gap left by reduced duty-free shopping. - The length of stay and spending per visitor also increased, so it is difficult to see this as a simple rebound. - Targeting this market is better done by linking the broken connections between hospitals, reservations, and onsite operations rather than relying on general travel apps.