Find XO: The Importance of Ethical Marketing (Founder's Perspective) (techcrunch.com)

- Phia is accused of cookie stuffing. - In affiliate marketing, a risk that founders often overlook is not in the advertising copy but in whose performance the revenue is attributed to. - Even if the results are good, if you cannot transparently explain the calculation method, growth will come back as a liability, not an asset. - If your service relies on affiliate revenue, consider checking whether it's okay to show your attribution logic externally as is.