Find XO: Opportunity for Innovation in the Browser Market (Founder's Perspective) (techcrunch.com)

- This article discusses the increasing demand for alternative browsers emphasizing privacy and customization features between Chrome and Safari. - However, a more hidden issue than features is distribution. - The criteria people use to choose a browser ultimately depend on how seamlessly it integrates with familiar services. - If you create a new browser, you must first prove why users should change their existing habits before competing on features.