Find XO: If 95% of advertising work is entrusted to machines, the remaining 5% becomes the entire value (creative.salon)

- David Jones, founder of Brandtech, asked why advertising work shouldn't be done 95% by machines. - In the same quarter, WPP plans to reduce its workforce by another 1%, while Omnicom is cutting over 4,000 employees. - For service companies that price by the hour, the moment they fail to define the 5% that machines can't do, they end up selling 100% of the work at 95% of the price. - The estimate must state that what customers are really paying for is judgment and responsibility, not just working hours.