Find XO: Pepsi's $1.95 Billion Acquisition of Poppi: The New Formula for CPG Startups (techcrunch.com)

- Pepsi acquired the prebiotic soda brand Poppi for $1.95 billion. - The process of building a brand that attracted customers on TikTok and could sell at a premium price is just as intriguing as the acquisition amount. - For consumer goods entrepreneurs, this case is worth examining not only for product ingredients and distribution channels but also for the reasons customers keep choosing the brand. - The key challenge is whether they can sustain customer acquisition costs and drive repeat purchases even after trending online.