Find XO: Lessons from Poppi's $1.95 Billion Exit (techcrunch.com)

- PepsiCo acquired the prebiotic soda brand Poppi for $1.95 billion. - For beverage founders, it is worth noting the path of validating demand and repeat purchases online before entering offline distribution negotiations. - However, it requires separate calculations to determine whether you can retain customers while bearing logistics costs after gaining the first purchase by emphasizing functionality.