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Find XO: Netflix Ends Deals with Prominent Directors, Shifts Strategy to Low-Budget Series and Live Content (theverge.com)

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- Netflix recently ended exclusive production deals with notable directors such as David Fincher, Shawn Levy, and the Duffer Brothers, signaling a strategic shift. - Although Fincher's films like 'Mank' and 'Killer' received critical acclaim, their box office revenue was limited to around 10 and 45 million dollars respectively, compared to production costs of 2500 million dollars and 1 hundred 7500 million dollars, restricting financial returns. - Netflix plans to strengthen genres advantageous for subscriber acquisition and retention, including low-cost series, reality shows, and sports programming alongside big movies. - While still collaborating with some directors like Greta Gerwig on the 'Chronicles of Narnia' series, the focus is generally shifting towards continuous content that sustains subscriber interest rather than high-budget films.
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Editorial opinion startupxo

Looking at specific cases where Netflix ended collaborations with renowned directors like Fincher, Levi, and the Duffer brothers, it seems that despite the films' excellent critical reception, poor box office performance significantly influenced their strategic shift. In this profit imbalance situation, it appears more practical for OTT platforms to focus on content that encourages repeat viewing, such as series, reality entertainment, and sports, rather than large-scale movie projects. By examining Netflix's recent low-budget new programs directly, we can better assess subscriber reactions and retention effects.
Writing language: Korean

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