Find XO: The Classic B2B SaaS: Everspin Achieves a 'Rule of 40' Score of 90 (venturesquare.net)

- Security SaaS company Everspin recorded a 90 on the Rule of 40 metric, combining revenue growth rate and operating profit margin. - For those running B2B services, it's a number that raises curiosity about how much growth and profit each contributed to the total. - When applying it to our company, the decision starts with whether to spend more acquiring the next customer or increasing profits from existing customers. - It's a case worth reading alongside pricing and sales budget considerations.