Trenfit files trademark applications in the UK, EU and US for Clossy, its overseas sales platform for K-fashion(wowtale.net)
Writing language: KoreanRead in the original language
Plain summary
- Clossy is a service that ships clothes from Korean designer brands directly to overseas consumers. Trenfit said its core goal is to help brands that find it hard to build overseas sales channels and logistics.
- Trenfit said on the 9 that it has simultaneously filed trademark applications in the UK, the EU, the US and elsewhere. It plans to secure trademark rights in key regions first through each country's patent office and the Madrid System (the international trademark filing system).
- The company explained that it combines its experience running a London pop-up store 3 times last year with an AI filtering algorithm to match overseas consumers' tastes with brands. It reportedly operates direct delivery networks in the UK, Europe, the US, Canada, Australia, New Zealand and elsewhere.
- After establishing itself in fashion, it plans to expand into beauty and lifestyle. All of the above comes from statements by Trenfit and its CEO.
Editorial opinion
O: For a designer brand owner considering a first export through direct overseas shipping, I suggest checking whether your own trademark has been filed in the UK, the EU and the US before deciding to join a platform.
X: The original article only says that trademark applications were filed. It does not say whether registration has been confirmed. The direct shipping network and the effect of AI recommendations are also Trenfit's own announcement, so you should verify them yourself before joining.
Writing language: Korean
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와우테일 ↗ / Published by source
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