Find XO: SaaSification of TikTok-Level AI Recommendations: Insights for Founders (techcrunch.com)

- Sequen, a company providing AI recommendation engines to enterprises, secured $16 million in Series A funding. - Even small B2C teams can reduce the burden of developing recommendation features themselves if they can purchase and use them externally. - However, deciding which behavioral data to collect and what to recommend to users remains the responsibility of the service operations team, who must also monitor if users return more frequently and continue making payments after implementation.