Find XO: Lessons the MyRealTrip Profit Turnaround Gives Founders (venturesquare.net)
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- MyRealTrip recorded revenue of 112 billion won in 2025.
- The article points to growing advertising revenue on top of commission fees from travel product brokerage as the background of the profit turnaround.
- If you operate a platform, it is worth examining whether the purchasing intent of already gathered customers is a reason for other businesses to pay money as well.
- However, increasing ads must be calculated so as not to interfere with customers' search for travel products to maintain the revenue source long-term.