Find XO: Cloaked Raises $375 Million and Expands into B2B (techcrunch.com)

- Privacy protection service Cloaked announced raising $375 million and its entry into the corporate market. - Even if consumers trust and use the product, corporate purchasing officers separately scrutinize security, management capabilities, and commitments to incident response. - Teams aiming to expand from B2C to B2B should reconsider the reasons companies would approve the purchase before estimating sales based on existing user satisfaction.