Find XO: 275 Billion Won Sales in 4 Years: The Secret of Building a K-Wellness Ecosystem (venturesquare.net)

- The Future started with health functional foods and recorded cumulative sales of 275 billion won in four years. - Since they sell inner beauty products, devices, and offline centers linked to customers who bought health functional foods, it is seen as an example of expanding business with existing customers. - If running a similar business, it would be important to first check the rate at which customers purchase other products, as cumulative sales alone make it difficult to know how much profit each business generated.