Find XO: The Era of 1.16 Million One-Person Creative Enterprises: Evolution of Survival-Oriented Startups (venturesquare.net)

- As of 2023, South Korea has over 1.16 million one-person creative enterprises, accounting for 23.7% of all startups. - It took an average of 2.6 months to achieve the first sales, and the average sales per company increased by 11.3% compared to the previous year. - However, these figures include both livelihood-type individual businesses and growth-oriented startups. - More importantly, the trend shows a shift toward confirming business viability early through quick sales by meeting customers directly in familiar fields rather than focusing on scale or raising large amounts of money upfront.