Find XO: Instagram Toon Character Exhibited at Gallery (venturesquare.net)

- The Gyeonggi Content Agency held an offline exhibition of the Instagram toon character Simdeoreongkeun in Pangyo. - This was an attempt to test whether an IP that grew on social media can generate sales through exhibitions and merchandise. - Just because the online response is good doesn't mean you should immediately scale up offline activities, as costs will increase first. - Decide which fan reactions count as purchase intent and verify only one experience at the first event. - It's important to lightly check whether empathy translates into actual visits and purchases to decide on future investments.