Find XO: K-Culture Premium, a Weapon for North American Expansion (venturesquare.net)

- Krit Ventures invested in Kkini and Ology Group, which operate businesses in North America. - For consumers interested in Korean food and beauty, being a Korean brand can be the primary reason for their first purchase. - However, if starting a business locally, it is a different matter whether the popular methods in Korea can be directly applied. - It is worth wondering if customers who come because something is Korean are also prepared with reasons to spend money again next time.