Find XO: The Future of Digital Reading, Everand's Challenge (techcrunch.com)

- Everand is challenging Amazon by bundling e-books, audiobooks, and book clubs into one subscription. - However, simply bundling three services does not complete differentiation. - Following larger competitors by adding features and content does not give readers a strong reason to switch. - When creating a content subscription service, let's first answer how the community changes the solitary reading experience rather than what more can be added.