Find XO: Generation Z Is Leaving Ad-Driven Social Media (techcrunch.com)

- Generation Z and millennials are moving away from ad-centric social platforms toward those emphasizing creativity and community. - However, the evidence is insufficient to say the entire generation is leaving. - The realistic change is not a replacement of big platforms, but rather a trend where small communities with distinct tastes choose separate spaces based on trust and autonomy. - If you're building a social app, embedding a solid reason for a group to stay within the product is more advantageous than competing on scale.