Find XO: Black rectangles on walls: $50 billion DOOH content market (platum.kr)

- Nicolas Mercier, head of NIO Asia, emphasized what kind of content should be placed on large LED screens in South Korea. - If the already installed screens can be utilized, even small teams have the opportunity to select content suited to the space and manage its broadcasting. - However, simply supplying visually appealing videos is insufficient to justify ongoing payments; the key is what kind of performance can be demonstrated to the space operators.