Find XO: The Future of Startups Representing Jeju (venturesquare.net)

- 154 companies applied to the Jeju Center for Creative Economy and Innovation's public audition, with 9 selected. - There is clearly strong interest in regional branding, but a lasting brand cannot be sustained by the name Jeju alone. - The uniqueness that stands out during evaluation and the power to drive repeat purchases in the market are different. - Rather than combining culture, community, and technology altogether, it's essential to first narrow down one experience that customers can only gain in Jeju.