Find XO: ChatGPT Launches Ads, Consumer AI's Revenue Model Ultimately Settles on Advertising (ft.com)

- OpenAI has set up its first booth at Cannes Lions and officially started selling ChatGPT ads to marketers. - This signals that consumer AI, which has been bearing the burden of free users and inference costs, ultimately converges on advertising. - For services discovered within AI assistants, free reach is more of a temporary privilege than a right. - Set the boundary between recommendations and ads as a product principle, and cultivate at least one channel where users come directly.