Find XO: From Growth to Profitability, Peacock's First Profit Sends a Signal to Founders (deadline.com)
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- Comcast's Peacock added 2 million paid subscribers in Q2 to reach 48 million total and recorded its first profit of $189 million since launching.
- The World Cup, NBA playoffs, and Love Island drove revenue up 54%, so it's unlikely the same figures will repeat after the season ends.
- Still, with streaming clearly shifting focus from growth to profitability, niche content providers must now decide whether to license distribution or sell directly.