Find XO: Ethics in Startups: The Founder's Choice (techcrunch.com)

- A study has shown that fraudulent activities are increasing in VC-backed startups. - It's nothing new that when competition gets tougher, more people tend to stretch the numbers. - What actually changes is the due diligence conducted by investors. - Since the definition of metrics that used to be overlooked will now be asked more frequently, it's more useful to ensure that your metrics can be consistently reproduced by others than to issue an ethical declaration.