Find XO: Manufactured Unicorns: The Pitfalls of AI Startup Valuations (techcrunch.com)

- Some AI startups are reportedly selling shares at different prices within the same investment round to claim unicorn valuations. - Even if a high valuation helps with hiring and publicity, the founders must renegotiate with shareholders who invested under different terms at the next funding round. - Founders should separate the valuation used in press releases from the actual contract terms. - It also matters whether these terms can convince the next investors.