Find XO: Domestic Short Drama Viewers Tripled in One Year; All Apps Surpassing One Million Are Chinese (platum.kr)

- According to WiseApp estimates, the number of domestic users of the top 10 short-form drama apps reached 2.98 million in August this year, about 3.3 times the 900,000 users from a year ago. - DramaBox, DramaWave, and NetShot, all exceeding one million users, are Chinese platforms, while domestic apps Biglu and ResinSnack ranked 5th and 6th respectively. - If Korean teams can currently sell production rather than apps, then in supply contracts, they should prioritize IP shares and viewership data conditions as well as production costs per episode.