Find XO: Founders of Hwahae and Queenit Invest in Company Collecting D2C Brands (platum.kr)

- Hwahae's CEO Lee Woong and Queenit's CEO Hong Ju-young participated in the pre-seed investment round of Fungus International. - Founders who directly operated commerce businesses invested in a company that acquires and grows brands, raising curiosity about how marketing will change post-acquisition. - Founders selling their brands should ask not only about sales expansion plans but also who decides on the product and messaging. - The ways that sell well are not the same for every brand.