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Find XO: Teenage Engineering Announces Plan to End Synthesizer Production Including Flagship Synth OP-1 (theverge.com)

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Writing language: Korean Read in the original language

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- Jesper Kouthoofd, CEO of Teenage Engineering, revealed in an interview with Highsnobiety that the company plans to stop producing synthesizers. - The OP-1, launched in 2011, is an iconic synthesizer that played a key role in the company's success. - Besides synthesizers, the company collaborates with brands like IKEA, Nothing, and Playdate and is active in the design field. - The CEO conveyed that product manufacturing is not the entire business and that the company intends to pursue various opportunities.
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The Verge ↗ / Published by source

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Editorial opinion startupxo

Teenage Engineering has announced that they will cease their synthesizer business, which raises questions about the future support for the OP-1 and how existing inventory will be managed. While I understand their shift towards focusing on design collaborations, fans and users would benefit from clearer communication about specific strategic changes in the music equipment market to avoid confusion.
Writing language: Korean

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