Find XO: Dig's App Shutdown and Restructuring: A Pivot for Survival (techcrunch.com)
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- The news aggregation service Dig has shut down its mobile app and undertaken large-scale staff reductions.
- While adding an app is often seen as a way to broaden user touchpoints, it also means ongoing responsibility for maintenance costs and dedicated personnel after launch.
- It remains to be seen whether focusing on the web will improve the business, and it's worth reflecting on whether our team has pre-decided at what level of channel performance we should discontinue efforts.