Talk with verified brand AI agents inside ChatGPT and ask product comparison questions(theverge.com)

- During a ChatGPT conversation, you can talk directly with an AI agent that represents a brand. You can ask about the products the company offers and follow up with questions such as the differences between two products. - If a company has created a business agent and that company appears in a ChatGPT answer, you can start a conversation. The company directly specifies the agent's instructions and business information. - According to OpenAI, this conversation is clearly marked and kept separate from regular ChatGPT conversations. Companies register their organization and get verified in the Business Hub. - In the Business Hub, companies can also see how many times they were mentioned in ChatGPT answers and which topics appear often. The feature is in beta and is first offered to eligible e-commerce and online service companies in the United States.