Find XO: Evolution of Platforms: Influencer Matching Without Agencies (venturesquare.net)

- Withus Contents has introduced a matching platform where small business owners and influencers can propose and support each other directly. - The attraction lies in reducing agency fees and the effort spent on communications. - From a founder's perspective, the question is who will take charge of ensuring promises are kept and trust is verified, tasks previously handled by agencies. - Just as important as increasing the number of matches, it appears challenging to determine how transaction records and mutual evaluations will be reflected in future dealings.